One should be judged on their merits, not (in the case of women) whether or not they can give a guy a boner.
Unfortunately, sex sells, and until there is a major change in the way Americans want their advertisements spoon-fed to them, and that message sent loud and clear to the marketing firms, it's not likely to change anytime soon.
What's even sadder is that, say, an overweight male pool player is more likely to get a sponsorship deal based on their merits, whereas an overweight female would likely not be given a second thought, no matter how well she plays.
